My Role: Graphic & UI Designer
Car For You was a Swiss marketplace offering one of the largest selections of new and used vehicles. Today it has been fully integrated into AutoScout24.
Designing trust in online car buying
Buying a second-hand car can feel uncertain, especially when purchasing online.
CAR FOR YOU wanted to differentiate itself from competitors by introducing free legal protection insurance for every eligible vehicle purchase. However, simply offering the feature wasn't enough. Users needed to understand what it covered, why it mattered, and remember to activate it during the buying process.
This product feature was an opportunity to strengthen the brand and its trust in the market, generate leads through the platform and increase accuracy in tracked transactions.
From Feature to Trust Signal
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From Feature to Trust Signal *
The first step was creating a dedicated landing page explaining the insurance, its benefits and how to activate it.
In order to activate the insurance, both buyer and car dealer had to send a lead through Car For You’s platform and provide the license plate number.
After testing the first version with users, we learned two important things:
✅ Buyers immediately saw the insurance as a valuable differentiator when comparing CAR FOR YOU with other marketplaces.
⚠️ They weren't always sure how the insurance worked or what they needed to do to claim it.
One participant summed it up perfectly:
"It's a really cool feature and I'd definitely like to benefit from it."
The insight was clear: people trusted the idea, but the experience needed to make it easier to understand and remember.
Iterating the Experience
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Iterating the Experience *
Using these insights, we refined the communication around the feature and expanded it beyond the landing page.
This included:
enriching the landing page with information about the buyer’s protection
introducing reminders to activate the insurance throughout the buying journey
adding the buyer’s protection badge directly within eligible vehicle listings
raising awareness for the feature by promoting it as a competitive advantage against other platforms.
The buyer protection became visible wherever users made important decisions.
Unique selling point stated on the homepage dashboard
Reminder to claim insurance in case of conversion
Insurance claim badge on listings covered by buyer's protection
Postcard sent to people that registered for the buyer’s protection (Käuferschutz), explaining the steps in order to claim it.
Social media targeted campaign to potential buyers V1
Social media targeted campaign to potential buyers V2
Outcome
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Outcome *
The initiative helped transform buyer protection into one of CAR FOR YOU's strongest value propositions.
Results included:
Due to its high demand, buyer protection became one of the platform's main USPs.
More than 560 registrations were completed during the first two months after launch.
Following the introduction of automation later that year, a further 250 registrations were generated.
More importantly, the project demonstrated how thoughtful communication and user-centred design can increase trust, encourage adoption and strengthen a product's overall value proposition.