Case Study

CAR FOR YOU wanted to offer free legal insurance on the purchase contract between buyers and car dealers. In order to claim the insurance, both needed to send a lead through the platform and provide the license plate number in order to activate it.

• Increase both trust in and brand awareness for CAR FOR YOU.

• Transactions and revenue as the primary indicator of increased trust in the buying process;

• Increased accuracy in tracked transactions;

• Generate leads through CAR FOR YOU instead of other platforms.

After creating a first landing page design, the first test results indicated:

Initial positive perception. The users stated that having the possibility to claim buyer’s protection was a convincing factor in looking for a car on CFY rather than on other platforms;

Initial criticism: Users stated that how to claim the insurance needed to be clearer.

“It is a very cool feature and i would also enjoy profiting from it.”

— Test User

Improvements made:

• Enriched the information about buyer’s protection on the landing page;

• Raised awareness for the feature (we promoted it as a competitive advantage against other platforms);

• Provided an entry point to offers related to this insurance on the landing page.

• Due to its favorability and high demand, buyer protection became one of CFY’s main USP’s;

• Car for you received over 560 registrations in the 2 first months;

• An additional 250 registrations followed after the automation process was implemented in October ‘21.