My Role: Graphic & UI Designer

Car For You was a Swiss marketplace offering one of the Graphic & UI Designer largest selections of new and used vehicles. Following a merger, the brand has been sunset, with some of its team and technology now integrated into AutoScout24.

Case Study

CAR FOR YOU wanted to offer free legal insurance on the purchase contract between buyers and car dealers. In order to claim the insurance, both needed to send a lead through the platform and provide the license plate number in order to activate it.
- Increase both trust in and brand awareness for CAR FOR YOU.
- Transactions and revenue as the primary indicator of increased trust in the buying process;
- Increased accuracy in tracked transactions;
- Generate leads through CAR FOR YOU instead of other platforms.
After creating a first landing page design, the first test results indicated:
Initial positive perception. The users stated that having the possibility to claim buyer’s protection was a convincing factor in looking for a car on CFY rather than on other platforms;
Initial criticism: Users stated that how to claim the insurance needed to be clearer.
“It is a very cool feature and i would also enjoy profiting from it.”
— Test User
Improvements made:
- Enriched the information about buyer’s protection on the landing page;
- Raised awareness for the feature (we promoted it as a competitive advantage against other platforms);
- Provided an entry point to offers related to this insurance on the landing page.
- Due to its favorability and high demand, buyer protection became one of CFY’s main USP’s;
- Car for you received over 560 registrations in the 2 first months;
- An additional 250 registrations followed after the automation process was implemented in October ‘21.